I use an NVIDIA GTX 980 Ti and these settings give me great FPS (70-140). Many people also set AA to low, but for me the edges are too jagged making it difficult to spot the enemy in the grass. The view distance doesn’t have any effect on other players, and by setting it higher you will just render more artifacts (like grass) which will be a disadvantage.
NVIDIA Settings (Digital Vibrance):
Set Digital Vibrance to 60%. This is a global setting so it won’t just affect PUBG, but 60% isn’t too crazy and it helps things stand out just a little.